Market segmentation is made up of using the overall heterogeneous marketplace for an item and dividing it into quite a few sub-marketplaces or segments, each of which tends to be homogeneous in all substantial facets.[12] The process is performed for two primary reasons: greater allocation of a company's finite sources and to raised provide the mor
Market segmentation consists of using the entire heterogeneous market for a product and dividing it into numerous sub-marketplaces or segments, Each and every of which has a tendency to be homogeneous in all significant areas.[twelve] The method is performed for two key functions: much better allocation of the firm's finite sources and to higher se
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